Apple names Affinity Photo top iOS photo app of 2017

Apple recently announced the top apps in several categories, including the photo category. Affinity Photo by Serif Labs was the top product in the iOS photo category, selected by Apple’s App Store editors. According to an announcement on the Serif Labs page:

Affinity Photo is officially Apple’s best iPad app of 2017 and to celebrate, you can grab it at an incredible half-price – for 48 hours only.

The ‘App of the Year’ accolade comes six months after the first fully-featured, truly professional photo editing tool for iOS was unveiled at Apple’s WWDC2017.

Rave reviews have followed from the world’s media, backed up by endorsements from customers who demand complete, professional photo editing capability, free from the confines of the studio or the desktop.

Announcing Affinity Photo as the App of the Year for 2017, Apple described it as “an uncompromisingly excellent tool,” adding: “Affinity Photo is a pro grade photo editor and illustration tool that has wowed not just us, but the professional users and enthusiastic amateurs that it serves, too. This isn’t a jack-of-all-trades app, it’s a master of all.”

Ashley Hewson, Managing Director of Affinity developer Serif, adds: “From launching on-stage during the keynote at WWDC to being named Best App of 2017, this has been an unbelievable six months for Affinity Photo for iPad.

“We’ve been blown away by the response, not just from within the tech and photography industries but from thousands and thousands of customers who have justified our vision that a no-compromise, professional photo editing app was possible on iPad.”

For 48 hours Affinity Photo for iPad is on offer for an unbeatable £9.99 / $9.99 / 10,99€ from the App Store (subject to regional variations, offer closes 12 noon GMT on Saturday). Compatible devices are the iPad Air 2, iPad 2017, iPad Pro 9.7-inch, 10.5-inch and 12.9-inch.

According App Store editors identify four breakout trends in app culture for 2017: the introduction of AR (augmented reality) apps and games, the rise of real-time competitive gaming, apps focused on mental health and mindfulness and apps transforming storytelling and reading.

Affinity Photo for iPad wins App of the Year 2017! from Affinity on Vimeo.